Excited to share new work for the iconic Grand Central Terminal.
The goal was to create a mark that was inspired by the building's original architecture, with the "G", "C" & "T" found engraved in marble at 5 locations throughout the terminal. As opposed to something modern or trendy, the client wanted a mark that felt at home in both the past, yet flexible enough for today's digital demands.
Creative direction by Paul Orefice.